The Mental Aspect
College women often feel pressure to show up in something new for every event—whether it’s a gameday, date party, or formal. Social media and campus culture amplify the fear of being judged for repeating outfits, turning fashion into a source of stress and comparison rather than self-expression.
Financial Strain
Keeping up with constant events and expectations leads to frequent shopping, which quickly adds up. Many students stretch their budgets to afford outfits they may only wear once, creating unnecessary financial strain during an already expensive time in their lives.
Environmental Impact
The fast fashion cycle also harms the planet. Constant purchasing leads to more waste, more shipping, and more demand for cheaply made clothing that pollutes and depletes resources. What feels like a personal style choice has real consequences for the environment.
