At the University of Alabama, fashion and social events shape the rhythm of campus life. But along with that excitement comes a hidden cost—students, especially sorority women, often feel pressured to constantly buy new outfits for every event. This cycle of overspending, mental stress, and environmental harm is something we can’t ignore.

We started by asking: What if students didn’t have to choose between fitting in and being sustainable? Our solution began as an informational campaign, but quickly grew into something bigger: a website that directly connects students to local and digital resources for sustainable fashion.